Monday, May 26, 2014

all I needed was this inspiring push.

Last week before I left on my holiday trip, I attended a seminar hosted by Her World & herworldPLUS - How to make it in fashion. It was held in conjunction with the Asian Fashion Summit at Suntec's newly renovated Conference Halls. To be honest, I signed up for it on impulse - I was reading the article "9 tips that all aspiring fashion designers should know" and found out there was this really affordable seminar (a mere $15 as compared to the other conferences costing from $149 to $449). So I went for it.

I was expecting the talk to cover stuff about what young designers should expect (no glamorous red carpet but hours of sweating through the night with hardly any sleep) and how to survive in it. On the contrary, it was mostly about e-commerce and what you have to do when you first started out.

I shall pick out some golden advice I took from the four speakers and share them here.

The first speaker was Debra Langley (CEO and Founder of Inverted Edge). One thing she kept emphasising was not be afraid to fail. When you fail, learn from your mistake, pick yourself up and try again. You can keep failing - it's fine as long as you don't make the same mistakes. She kept failing when she first started out, but every time she fail, she failed with a different mistake.

Planning is one thing she feels that a lot of designers these days fail to do. Business plan, merchandise plan, marketing plan, logistics plan, etc. It may sound easy, but many people failed to do so. When you don't have a plan, the business is fragile and hard to succeed. It will be very hard to retain your customers because (for example) they do not know what your company's identity is, when will your new collection be launched, how fast can they get the new arrivals once it's launched. I made this mistake myself many years ago when I tried a small online venture. I launched everything at one go, and never launch anything new for months while I continue to try to market my stuff.

The second speaker Pamela Wigglesworth caught our attention with her interesting real-life examples. We all know that social media is important in today's business world. But I didn't know just how important it is. Taken from her article on her blog, this was what she said at the seminar too - there is 1.19 billion active monthly Facebook users. Look at the numbers carefully. 1.19 billion active monthly Facebook users. That is how much customers we can reach out via Facebook!

It's very important to keep the conversation going. The conversation that Pamela speaks about is the "conversation" between you and your customer. This conversation is important as it helps to pull old customers back into your store, reminds them of your existence, etc. This may not come as a new piece of information but I'm sure many of us neglect this. We are all so eager to attract customers into our store, but we all forget about customer retention and also making them come back for more.

Thomas Tan was so excited even before the seminar starts. As he was chatting to other attendees before the seminar start, his high-pitched voice rang across the room and infected everyone with his excitement. He is a very jolly speaker. He shared his personal experiences when he first graduated and try to find his way around before finally becoming a mentor at TaFf. He brought up a very good point - when you graduated from the Fashion Design Diploma or Degree, you don't necessarily have to be a fashion designer. There are many other ways to work in the Fashion industry. Like he shared, there are some students who are excellent drafters or drapers or seamstress. The lecturers could see that too. But such rare talents became lost in the sea of thousands of fashion graduates (yearly) when they graduate just wanting to be a fashion designer with their own label.

Priscilla Shunmugam (founder and designer of Ong Shunmugam) came in halfway through the seminar looking jet-lagged. That's because she just had her first solo runway the night before at Audi Fashion Week 2014. While fighting her fatigue (she was surviving on 2 hours of sleep every night for many many nights), she shared her stories of how she started off. She managed to return the money she borrowed from her friends (to buy fabrics to start making dresses to sell) within 9 months and began making profit in 11 months. It is an impressive feat. She fought off comments from the audience that her success came with luck. It came with sacrifices (social life, job, etc), plenty of research and in my opinion, quite some natural talent in tailoring.

So as you can see, it's quite unexpected and really inspiring. I'll be looking out for more workshops/seminars of similar nature because this is really the best way to learn new knowledge from the professionals or people in that industry who has been there done that.


Friday, March 28, 2014

My first work trip to HK!

It's April next week.

I'm officially 4 months into my job. The dreamy happiness of a new job is starting to wear off! But I'm still grateful and happy about my job. I must remind myself to be thankful for a job that has so much opportunities to grow and to learn. Because in the midst of being overwhelmed with work load, I tend to forget how lucky I am.

Ok I dont know how photo posting works on a mobile app. Maybe the photos will all appear at the end of the page. Haha.

I hopped off a midnight flight to Hong Kong the week before my birthday. Due to a big project,  the trip was brought forward and I had the lucky opportunity to tag along! You can imagine how happy I was. Two main reasons for that. One, that's my first trip to the  bustling city known to be very expensive to live in! Two, I finally get to go on a work trip and learn all about the fabric/accessories/supplier sourcing in Hong Kong!

The trip is exhausting. We barely slept on a 1am flight with a baby crying all night. Then it was 3days of walking, lugging a luggage full of samples, searching and finding stuff. Then at night was another round of walking. This time it's for leisure. Their food is so awesome too! So much better than the ones in sg that call themselves "Hong Kong cafe". Then on the 4th day we take another early morning flight at 5am and arrive back at noon to head right back to office. Gosh. So hectic! Fun for the first time but maybe not as great the next time.

I've been taking up more responsibilities in office, going out to meet more clients, etc. The work nature is slowly changing. But sadly, my working environment is changing too. The changes are not very welcoming. Oh wells, that's expected. That's why I never want to be a boss of my own brand in the future. If my dream ever come true that is! ;)

Tuesday, February 11, 2014

Time really flies when I'm enjoying myself.

It's been 2months plus since I joined the company. Work hasn't been entirely smooth, but I think I'm fitting in very well. Much better than I did during my 8mth stint in my first job. Urgh. I still shudder at the thought of that place.

Anyway! My probation is going to end soon! Yippee! Means that my OT finally gets to be exchanged for time off. Haha. That's the only perk for me to look forward to ending my probation. Don't get me wrong. There aren't any reason not to look forward to the end of the probation. Haha.

The people in this company are the nicest I have met. They have the most adorable old working people, cutest hr/accounts, most hardworking and humble Chinese (I mean the people from China), and the most understanding and reasonable boss. The working environment is very learning-friendly. And I think there is almost no office politics at all. Working life couldn't be any better. I don't even dread Monday,  beside the fact that I can't go shopping or laze around at home. Time passes so fast the moment I step into office. And even though my job is pretty brain-draining, I don't feel 100% drained in all aspects. I can skip hop and jump in office haha. I think I may seem like a mad women. Hahaha.

But of course my work has it's challenges. There are external people who can be such idiots/bitches sometimes. The software may not be entirely obedient as well. And my projects are not without twists and turns. Nevertheless, I love my job and my workplace. It isn't the 100% perfect dream job of course. But it's the closest I think I can ever find. Even with my cannot-stay-still character,  I think I may be able to stay in the company for quite awhile. Let's not say how long. But it's definitely going to be longer than I'd expected.

Tuesday, November 26, 2013

And now my ride begins

This post was meant to be posted in early November. But I was caught up in waves and waves of meetings, interviews, etc. Now I finally sat down to finish up this post properly and with some photos too!

The past 2 months had been pretty well spent. I finished school by mid September. Was involved in the Fide Fashion Weeks for 2 weeks. And my personal life had seen quite some ups and downs. Not forgetting we are yet to start preparing for the exhibition taking place at our graduation in December.

There is a change in the school planning of their term breaks. Now students have 2 weeks. Which meant that they all have 1 week less of school to prepare for their final project. I was caught in this change in my last and final term. It was a mad rush churning out my final project for Garment and Composition module. On the eve/day of submission, I worked till 4am, slept an hour or so and woke up to rush it out by 7am before I rushed to school to have it scanned and submitted before our exam at 9am. I never had to work like this before. And I must say my parents were so shock to see the way I worked. Till this day, I still get comments like "if only you'd study this hard for your degree...". Haha. It was so funny. Even when my dear friend mel saw me working on technical flats (an assignment my interviewer gave me), she said "I have never seen you so focused when we studied together!!!". Ok im enjoying this shock from my friends and family. Cos it meant that they could see what this mean to me (:

A few weeks later I went on a short shopping trip to Bangkok with my family. And when I came back, I found out I had the opportunity to volunteer for the Fide Fashion Weeks. And the best part of it was my role - Liason Officer. Basically I welcome the designers and VIPs at MBS hotel,  and facilitate in their movement between the hotel and the event hall on their first day. I made sure they follow their schedule and turn up for their interviews and fittings. I was overjoyed to be interacting with these designers first hand!

I met the shy Burkman Brothers with their cute model friend Frank!


Michael Cinco was the most humble yet funny designer whose clothes were even more terrific than the designer himself. 



The legendary Kenzo Takada has a very charismatic qaura who never fail to smile at silly fanatics like us wanting a photo with him. 
Madame Guo Pei had the largest entourage of assistants and models with her upon her arrival and the longest show (2hrs) of jaw-dropping outfits. The following are some of my favourite looks. I added videos of every single outfit on my instagram!





Sebastian Gunawan is the most good looking designer who has an equally gorgeous collection of dresses. Not forgetting his beautiful niece who is pleasant both in her looks and her character.
















And the loveliest old lady I've ever met. She is 60+ years old I heard. Given her age, she moves really slowly and always carry a smile on her face. Whenever anyone greeted her, she will stand up and walk towards him and shake his hand. She may not understand a single word of English yet she will smile and nod at you. Everyone is humbled at her presence. And she is present for every show during her stay in Singapore. So humble and so respectful of everyone. Mind you, she is one of the best wedding designers I've seen and one of the first in Japan! Her personal assistant (an old man who seem as old as her) is always around to make sure she is ok and he is just as polite as she is. She is definitely one of my favourite person at the show.






There are so many more cool designers I've met over the 12days at the event. On Aura tu Vu. Lie Sang Bong. Students from Atelier Chardon Savard. And many many more.


 




















I also had the honour of meeting and working other awesome people such as Daniel Buoy and his team, the Japanese "feather lady", etc. And then, as always, there are divas amongst some famous names. I was so disappointed by one of my favorite designers. But overall it was definitely an eye-opening exposure to the industry and many up-close experience of the amazing couture clothes.

Graduation will be happening at 10 December for me. Unlike the advance diploma students, me and my fellow coursemates will have our own exhibition on graduation day. We have been working on the proposal for more than a month already. Not that it was constantly rejected, but they kept asking for more details. So now with less than 3 weeks to the event, our designs are still not approved. I wonder how are we going to come up with the looks by then. Perhaps a miracle would be helpful. 

I started searching for job back in early September. Back then I wasn't super proactive because the deadlines of the final projects were pressing more urgently. But since then, I had been sending out countless resumes and had a few interviews. Some were fine. But I went for some which only left me feeling shit when I stepped out of the office. I was demoralised and had lost most of my confidence in my own skills. Because of the minimum pay that e2i is insisting on, I had a hard time because many local companies are too small scale to afford to pay me that amount. I think I could have easily sent out 30+ resumes.

Finally last week, I got myself a job! As of December, I'm going to be a fashion designer at Moda Ling Pte Ltd. They are an established company dealing with corporate uniforms - mostly hotels. One of the best part is that I'm going to be dealing with Optitex - a new auto-cad software they bought recently. Another perk is that the office is a half an hour trip from home! Ok more about my job another time. Till then!

Wednesday, September 25, 2013

Freedom marked by works!

I'm finally done with school (again). Haha. But this time the ecstatic feeling is different. It's the feeling of empowerment. Im finally qualified to be a designer. I finally have sufficient knowledge to start a label if I want to.

And of course, what better way to mark my finale than to sew! Spotlight was having their annversary sales. I found 2 gorgeous fabrics which I used to make a blouse and an envelope clutch!


This fabric print is so apt! Birds = freedom. Oh after almost half a year of not drafting, I made many mistakes in this one. Forgot to take in my armhole. I only realised that when I finished the garment. So to salvage the situation in the best way I could, I just lower the armhole by 2cm and try to ease it in. Don't learn. Haha. I can fit my arm in comfortably now but it's still not the best fit. You can see how the fabric is stretching above the bust area. And the next mistake I made: added too much ease at the hip! well I wanted it to be loosely fitted. But I went abit too far. Haha. But I usually wear a sleeveless garment with a jacket so it ain't so bad. Still looks presentable when I wore it with my blue blazer!


And my next work: an envelop clutch. I was so proud of this one. I did it all in 6 hours. It's fully lined and faced on both lining and outer casing. Still it does not have enough structure to it. But I love it. And many people have been complimenting it! Woots!

Well I was planning to practice my drawing that day but the inspiration came! And I just draft and sew the entire day! Couldn't stop! Haha.

Preparation have started for our graduation exhibition in December. I'M JUST SO EXCITED!!! For all who are interested, it's going to be on December 10th. Mark your calendar!

Wednesday, September 18, 2013

Life at three distinct points.

*Updated with trailers from Youtube.

Before Sunrise.


Before Sunset.

Before Midnight.


These three movies was made (coincidentally or not) 9 years apart. And they all reflect the characters' lives at different points of their lives.

I started my holiday and my freedom by watching them.

The first was a chanced encounter leading to a romantic night in Vienna. The second was finding each other again at a much more mature age. The last was being married with twins and starting to get disappointed in life or with each other.

I love how all three movies are not eventful. But just alot of conversations and talking. The story plot and their lives in between the movies were revealed in their conversations. I love how their thoughts were so well thought out, and how they seem to be able to coexist and connect at such a profound level. It made me realise that our lives could be just like that. We started out in the early twenties with so much hope about our future and such wild dreams. Then as we reach our thirties,  we realise life is much more complicated than that and that life doesn't seem to be turning out the way we want it to be. And when we are in the forties with kids and family,  we find ourselves disappointed with how life has lead us to this point where non of our dreams are fulfilled. Life turns out to be much more difficult and time consuming than we thought. And we never achieved what we set out to (or not to) achieve. Ultimately we reach a stage where we eventually realise that's life! Imperfect. But we do the best we could out of it!

I would watch all 3 movies again. Because the characters speak of how I am now (at the first movie). Always thinking about so many things, bothered by so many unimportant things. And eventually many years later I would look back and laughed at how silly I was. I love this particular quote from the movie, about how romance is totally not important. What tides us through time till our last breath is our friends and family.

Oh and I definitely see how twisted our female minds can be when we are so caught up in the world we thought we see but is actually nothing but our stupid guesses and assumptions. Haha!


Wednesday, August 14, 2013

The future is creeping up on me slowly.

Graduation is nearing. I have but 4 weeks left. Projects deadlines and exams are all nearing. But while I'm trying to catch up on all of that, one harsh fact is creeping in on me too: what to do after graduation?

If you remember, I'm under a contract with e2i. That's how I get my subsidized school fees and my monthly allowances. But the other part of the contract is working in the Singapore fashion industry for a year upon graduation. It doesn't state that I have to work full time or part time. But this mean I have a very wide range of options. Now the question is, what should I do to ensure that this is one year efficiently and effectively spent on a job that will move me a step forward in my quest to reaching for my dream?

That is a tougher question than one might think.

The practical solutions are very tempting and easy to reach for. I can abuse the nature of the contract and find a part time job as a sales girl. Ok that is a really stupid choice. Just saying.

But I can just find ANY job as a fashion designer in Singapore, work one year then leave. I will definitely work a year then leave. But the problem here is, where to find a job that I can be a proper fashion designer, putting the skills I learnt to proper use? Singapore has a very small market for hiring fashion designers who design. Most of such job title will include job scopes of mixing and matching existing designs from other luxury brands, or in some very sad cases, the job scope is very similar to that of a merchandiser. I know beggars can't be choosers. I am after all a fresh grad. Who wants to manufacture my designs? Whoever do, I think they must be nuts to trust an "infant" designer and thrust hundreds and thousands dollars into manufacturing something that may or may not sell. I'm not saying my designs are lousy. But it's just a logical reasoning from a business perspective. I have a Bachelor in Management so my mind isn't as ignorant (or living "in the clouds" for that matter). I know and I understand the business concerns of a company - to make profit!

Ok I'm getting too far from my topic. Basically, what and where to find a job that has MINIMAL non-designer job scopes and MAXIMISE my learning curve as a designer? Ideally, I would like to work with a large established group with lots of luxury brands under their belt. Who doesn't? I don't have anything much to offer to stand out of the crowd yet. So my next-in-line ideal is to work with a local designer. A firm that is almost a one-man show. That I believe is where I could learn the most (provided I'm not hired to fulfill the roles of an admin or finance assistant).

But where to find such an opportunity?